TropiCoco is a branding project created for a coconut drink featuring visuals that evoke fresh, coastal vibes. The goal was to design a stationery system that is clean, modern, but at the same time, inviting, to capture the brand's fun personality. The stationery items are designed with spacing, clear design, balance typography to create a professional look and engaging look.
This animated logo introduces the TropiCoco brand through a simple and playful motion design. Using the brand's core colors, the animation features the words "TropiCoco" emerging from both sides of a palm tree, creating a balanced and lighthearted visual. The piece finishes with gently moving palm trees, paired with tropical music and subtle beach sounds to reinforce the relaxed, beach-inspired identity of the brand.
Tropicoco's packaging highlights the brand's refreshing personality through its signature color bands that wrap around the bottle like a visual identity strip. These bright, tropical tones not only reflect the light, crisp feel of the coconut drink inside, but also unify the entire Tropicoco brand system. The result is a clean, modern look that feels cohesive on the shelf while still capturing that playful, refreshing energy of a tropical escape.
